What was the Pesto Confraternity?

Short answer
A group of Ligurian business people created The Pesto Confraternity (or The Order of the Knights of the Confraternity of Pesto, to give it its full, catchy name) in 1992 to advocate for classic basil pesto, their region's greatest treasure.

Long answer
When we mention the bombastically named group known locally as L'Ordine dei Cavalieri della Confraternita del Pesto, we can't help but think of Dead Poet's Society. Was this some clandestine group that met under the cover of darkness to summon the spirits of Italian nonnas from years gone by and ask for their blessing for the year's basil harvest?

Sadly, the reality is a little more mundane. Trademarked on 20 May, 1992, by a collection of Ligurian gourmets and basil producers, the group's mission was to advocate for traditional basil pesto, the region's greatest and proudest asset. They ultimately wanted to shield their beloved sauce from the multinational companies they saw as cashing in on the very name "pesto."

It was a worthy cause, and there's little doubt that their influence helped the region win the highest honour: having their world-class basil granted protected designation of origin (PDO) status. That puts their revered herb alongside Champagne, Stilton, and Watercress in the position of having their regional product protected from imposters who attempt to profiteer off inferior or cheaper copycat products.