How Is Pesto Represented In Popular Culture?
There are many iconic food moments in cinema history, from Cool Hand Luke eating fifty eggs in an hour to the pie-driven pukefest of Stand by Me to the inventive use of butter in Last Tango in Paris.
Pasta, in particular, has featured prominently in Hollywood, from the slapstick genius of Jack Lemmon sieving spaghetti through a wooden tennis racket in The Apartment to one of cinema's most iconic scenes ever when Lady and the Tramp meet on the lips as they share the most iconic of pasta shapes.
Pesto in Movies
As for pesto, well, it hasn't been quite so fortunate. There was an "Anti Pesto" van in Wallace & Gromit, although it clearly had nothing to do with pesto. There was a bad-tempered pigeon called Pesto in Animaniacs, though quite why the writers called him that is anyone's guess.
Pesto's finest film cameo is in Pixar's Luca, where the characters gorge on excessive amounts of Trenette al Pesto.
An honorary mention should also go to the film When Harry Met Sally, where Jess informs Marie that he wrote the phrase "pesto is the quiche of the 80s" in New York Magazine.
Pesto even appeared in Friends, arguably the most popular TV show of all time. Sadly, the scriptwriters could only come up with "Pesto is the besto".
Pesto in TV Shows
Jimmy Pesto was a popular character in Bob's Burgers, although his story didn't end well. Jay Johnston, who voiced the character, was fired as soon as the producers discovered he had participated in the 2021 US Capital Riots. He subsequently received a prison sentence of one year and one day.
In July 2022, an episode called Hey Pesto aired on Amazon Prime as part of the "James May, Our Man In..." series. It saw him attempting to teach a robot how to make pesto. Suffice it to say it didn't go well.
Pesto Online
Away from film, undoubtedly the biggest [free] PR campaign that pesto has ever enjoyed is when the cool kids of Instagram realised that pesto and eggs make for rather fine bedfellows. Some videos clocked up over 100 million views, and for a short period, it felt like it was the coolest thing on the planet.
In 2023, Gordon Ramsey hailed Susi Vidal the Pesto Queen after the influencer attracted millions of views for her video showing people how to make pesto.
Celebrities who love Pesto
Frank Sinatra's love of pesto is legendary. In the 1960s, he became friends with Luciano Belloni Zeffirino, the founder of Genoa's celebrated restaurant, Zeffirino. He loved their pesto with silk handkerchiefs dish so much that he regularly had it flown to his various residences in Malibu, Palm Springs, and Las Vegas.
When Luciano's son, Gian Paolo, took over the business, he continued to wow the great and the good with what was now firmly established as the best pesto in town. Mohammad Ali, Sophia Loren, and Luciano Pavarotti were among the frequent A-list visitors. As if that wasn't enough, the restaurant’s pesto became the favourite of the Vatican, leading to the nickname "the Pope's Pesto Maker."
In a 2021 interview with Zane Lowe, Blur's Damon Albarn revealed that he sliced off part of his finger while making pesto in a blender. It wasn't a great situation for a pianist to find himself in, but he was stitched back up, and music fans are better off as a result. What is the moral of the story? Kids, don't do drugs. Sorry, no, we mean kids; always, always use a pestle and mortar when making pesto.
Drew Barrymore has been a vocal fan of pesto, as has a legion of famous chefs, including Jamie Oliver, Gennaro Contaldo, and Massimo Bottura, who ruffled a few feathers with his breadcrumb pesto recipe.
Ex-boxer and current weirdo Chris Eubank garnered attention when the BBC Celebrity Masterchef judges gave him what some viewers considered an unfair advantage when making his basil and parsley pesto. When asked whether he had tasted the sauce, he said, "No, I can see the taste with my eyes." What a plonker.
Pesto in the News
Unfortunately, most of pesto's media appearances have been rather negative. Every major UK retailer recalled an extensive range of pesto products in 2020 and again in 2022 due to a salmonella risk. Waitrose had to do a similar recall in 2024.
At the start of Putin's Ukraine invasion, pesto made the headlines again as the sunflower oil shortage increased prices for all kinds of cooking oil. That wasn't great news for a sauce whose biggest ingredient is oil.
In 2017, The Guardian, The Independent, and the BBC received considerable wrath from The Confraternity of Pesto following headlines that "pesto contains more salt than McDonald's burgers." The Brotherhood President, Pietro Attilio Uslengo, articulately replied, "It's a hoax. I am 87 years old and have done nothing but eat pesto all my life. Do I look to you in bad health?"
In 2018, a rather unflattering Which? investigation highlighted cheap ingredients used to bulk out many supermarket pestos. It made for slightly uncomfortable reading when they identified potato flakes, sugar, and even water in some.
By far, the worst piece of publicity was in 2013, when dozens of Italians were hospitalised with botulism from pesto. Thankfully, everyone survived, but it caused long-term repetitional damage to the country's flagship sauce.
There's been one pesto-related story, though, which warmed our hearts. In 2017, Genoa Airport launched its "Il Pesto è Buono" scheme, which excluded pesto from the usual 100g hand luggage limit on liquids. In return for a small donation to the charity Flying Angels, passengers were allowed to take up to 500g of pesto on board with them. The caveat was that it had to be authentic Genovese pesto.
Pesto in the Foodie World
The loudest proponent of pesto has got to be Roberto Panizza, the self-styled bon vivant and charismatic founder of the World Pesto Competition. His life's mission is to bang pesto's drum for whoever will listen.
This event, which takes place every two years, celebrates the world's most beloved sauce. It gets plenty of attention in the foodie world, where people wait to see who will be awarded the coveted Golden Pestle.
Animals called Pesto
Pesto the Hamster was a short-lived social media sensation owned by celebrity chef and YouTube personality Nick DiGiovanni. Video clips featuring Pesto clocked up millions of views, and many of his fans were gutted when he died in late 2022.
In September 2024, the Sea Life Aquarium in Australia introduced the world to Pesto the Penguin. He was most famous for his impressive height and weight and clocked up billions of views from fans worldwide.
Pesto in music
Buio Pesto is a band from Bogliasco, near Genoa, that celebrated its 25th anniversary in 2022. Their 1998 album, Cosmolandia, was launched on the Discovery Space Shuttle in 1999, making it the first Italian album to reach space.
In 2018, the Italian singer-songwriter, going by the name Calcutta, released the song, Pesto. Surely, this would be a gushingly flattering calling cry for Italy's most famous export. Well, no. Pesto is only mentioned once in the song, and not exactly in a great light:
Outside, it is night. I eat the dark with pesto.
I don't like it, but I swallow it anyway.
Drake's 2022 hit song, Middle of the Ocean, also contains a pesto reference:
Long way from sentimental.
Meet Thomazzo and Ernesto.
Short rigatoni with the pesto.
These verses are my manifesto.
Pesto in Books and Literature
In 1992, pesto inspired the Walt Disney character Paperin Pestello, who appeared in seven cartoons written and drawn by Giulio Chierchini to celebrate the charm of Ligurian pesto.
We have yet to determine how many cookbooks feature pesto recipes, but it must be in the tens of thousands. In terms of creative literature, however, Susan M. Baganz's 2015 book Pesto and Potholes follows the trials and tribulations of a Milwaukee woman meeting a handsome chef. Suffice it to say pesto has yet to get its big break in high literature!